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10 Tips on Writing the Living Web
by Mark Bernstein
1. Write for a reason
Write for a reason, and know why you write. Whether your daily updates concern your work life, your hobbies, or your innermost feelings, write passionately about things that matter.
To an artist, the smallest grace note and the tiniest flourish may be matters of great importance. Show us the details, teach us why they matter. People are fascinated by detail and enthralled by passion; explain to us why it matters to you, and no detail is too small, no technical question too arcane.
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